'More Than Meat' Package Design

This is an individual project to create a brand of plant-based meat, and design a package for the plant-based meat. Also, Designing posters to show the advantages of this brand and the products.

Research

I did a thorough research on the existing products of plant-based meat, and the benefits and differences of this kind of fake meat. In addition, I asked my friends, who cannot eat real meat for the reasons. After the research, compared with the real meat, I found out that plant-based meat can have high protein/allergy free, high iron/high vitamin C, and no fat. Therefore, I decided to create three versions of the plant-based meat to attract people to buy them.

Sketches

Logo

Based on the concept, three versions of plant-based meat that provide more benefits for customers, I came up with 'more than meat' to be the name of this brand. every version of this product can satisfy and attract a group of customers.

Package of Inside Pack And Outside Box

For the packaging, I wanted the product has an inside pack with an outside box, which would look elegant and attractive. Also, I chose different colors for different versions of plant-based meat to distinguish them.

Package of Outside Box

Package of Inside Pack

'More Than Meat' Package

'More Than Meat' Posters